The airline said 149 passengers and eight crew members were on flight ET302 from the Ethiopian capital to Nairobi in Kenya.
It said 32 Kenyans, 18 Canadians, eight Americans and seven British nationals were among the passengers.
The crash happened at 08:44 local time, six minutes after the months-old Boeing 737 Max-8 took off.
Another plane of the same model was involved in a crash less than five months ago with nearly 190 people on board.
Do we know how it happened?
.